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Patagonia

Patagonia, originally Chouinard Equipment, was founded by Yvon Chouinard in 1973, and is a sustainable outdoor clothing company based in Ventura, California. In 1970 on a trip to Scotland, he purchased some rugby shirts and sold them with great success. From this small start, the Patagonia company developed a wide selection of rugged technical clothing with environmental focus at the forefront.