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Nudie Jeans Co.

Nudie Jeans Co. is a Swedish denim brand based in Gothenburg, Sweden founded in 2001 by Maria Erixon. Nudie Jeans Co. specialises in raw and prewashed denim jeans, Erixon states that she is drawn to designing jeans as “the more you wear and repair jeans, the more character they have”. Nudie’s enviromental philopshy is impressive, since 2012 all Nudie Jeans denim is made with 100% organic cotton.