We are the first to admit we enjoy being the denim geeks that we are, if that's shameful then so be it but the boundaries the indigo fabric can reach are limitations that not many fabrications can achieve, the ability to change shape and aesthetic along with what we as indivduals do in them gives denim it's beautiful character that only leather can compare to, if only we got better looking with age! The Spring/Summer 2012 collection by the Japanese denim experts brings not only a array of well crafted, premiiumquality denim's and washes to the denim bench but also some brilliant apparel to compliment.
"As the dark end of the street turns into the bright side of the road, we see the AW11 man at Edwin emancipating himself from his solitary existence in the shadow’s of lone crusading, by ingratiating himself into a tribe, his desire to roll with likeminded souls underpinned by a feeling of kinship and belonging, and a need for buddies.
The road trip aesthetic is maintained for SS12 albeit lighter in hue and tailored towards Big Sur as opposed to the Mid West. The bike, the intoxicating odour of petrol and the need for speed remain.
To ascertain the season’s highway aesthetic is to dissect the look and feel of the Edwin motorbike brotherhood ‘Sons of the Summer’ thereby illustrating the highlights of what is the most comprehensive spring summer collusion of fabric, function and form from Edwin for many years." EDWIN Japan.
Last Thursday we hosted our first denim evening along with our good friends at EDWIN Japan, the concept of the evening, well putting it simply we wanted to help anyone who find's it a difficult and time consuming task to find the perfect pair of jeans for them, as an individual. We put ourselves in the minds of our customers and realised how hard it must be to find a well cut, good fitting jean let alone it being the right weight or denim, type of wash and have the detailing each of us look for specifically when looking for that replacement for the trustworthy jean that has served you well but has also seen better days.
A thank you goes out to everyone who braved the torrential rain and attend the denim evening, while being in good company we found everyone had a good natter about the indigo stuff with the store team and the denim expert himself Jack who represented the Japanese denim brand EDWIN Japan. Along with helping with fits and finishes we had Japanese beer, Sushi, Hotdogs and Mulled Wine to keep everyone well fed and watered.
The highlight of the evening goes to the brilliant EDWIN Japan behind the scenes video's that cover the ethos and craftsmanship that normually goes unseen behind such a humble heritage denim label. A congratulations goes out to David who entered the EDWIN Japan competition and answered the the question correctly with 'Rainbow Selvage@ to win himself a pair of authentic ED-71 Dry Red Selvage Denim's plus a not available to buy limited EDWIN Japan tote bag on the night. A big thankyou also goes to Will and Liam of The Sample who covered the evening and got all the brilliant photos above and below.
As you probably know by now we are having a nice shin dig with our good friends at EDWIN Japan, on Thursday the 1st December along with the start of late night shopping (Every Thursday until 8pm) with Christmas edging ever closer we are hosting a DENIM EVENING at the Liverpool Store, 1 Cavern Walks, Harrington Street. The evening will we dedicated to the blue stuff, with representatives of EDWIN Japan attending to answer and help on any denim questions or queries you have always had about your denim jeans but never been in a comfortable place to get the answers you deserve.
The evening will allow everyone attending to find their perfect fit and shape of jean with the help of Weavers Door and EDWIN Japan. While being in good company hot food and drink will be on offer along with us showing EDWIN Japan’s craft videos featuring the complicated, high quality denim making process every pair of EDWIN Japan denims go through and the iconic film The Deer Hunter
As part of our Denim Evening we are giving everyone attending a chance win a pair of ED-71 Red Listed Selvage Jeans in Unwashed Raw Denim plus a not available to buy limited EDWIN Japan tote bag. The beauty of Raw Denim is it’s a blank canvas allowing it’s owner to make them their own through time, wear and dedication.
What famous coloured selvage was used in first ever pair of 16oz EDWIN denims back in 1961& is still used in the collection to this day ?
To confirm your attendance to the Weavers Door x EDWIN Japan Denim Evening and enter our competition to win a pair of ED-71 Red Listed Selvage Jeans in Unwashed Raw Denim please send your Name, Contact Number and Answer to email@example.com
Good luck and we look forward to seeing everyone on Thursday 1st December.
There's not many other subjects we like to have a good old fashioned natter about than a good pair of denim jeans, so we thought how about we make an evening of it....on Thursday 1st December we will be holding a denim evening with our good friends at EDWIN Japan to celebrate the everyday classic that is the 'Jean'. Along with food and drink we will be trying to find everyone's favourite denim style and fit to save the endless attempts you have previously spent looking for the new replacement for that pair of old denim's you know has had it's day but you simply can't say goodbye. There will be the Weavers Door team along with EDWIN Japan representatives to hand to answer all them questions about denim you either never got the chance to ask or just never got the true answer you were after but have never been given.
There's also a chance to win yourself a pair of EDWIN Japan Dry Red Selvage Jeans, a denim purist's heaven, unwashed, untreated, nothing can quite beat the smell of a new pair of dry jeans. For your chance to enter this competiton keep an eye on our facebook for further instructions along with confirming your attendance to the denim evening.
We hope to see you all at the store on the 1st December....6pm onwards, RSVP on Facebook