We are the first to admit we enjoy being the denim geeks that we are, if that's shameful then so be it but the boundaries the indigo fabric can reach are limitations that not many fabrications can achieve, the ability to change shape and aesthetic along with what we as indivduals do in them gives denim it's beautiful character that only leather can compare to, if only we got better looking with age! The Spring/Summer 2012 collection by the Japanese denim experts brings not only a array of well crafted, premiiumquality denim's and washes to the denim bench but also some brilliant apparel to compliment.
"As the dark end of the street turns into the bright side of the road, we see the AW11 man at Edwin emancipating himself from his solitary existence in the shadow’s of lone crusading, by ingratiating himself into a tribe, his desire to roll with likeminded souls underpinned by a feeling of kinship and belonging, and a need for buddies.
The road trip aesthetic is maintained for SS12 albeit lighter in hue and tailored towards Big Sur as opposed to the Mid West. The bike, the intoxicating odour of petrol and the need for speed remain.
To ascertain the season’s highway aesthetic is to dissect the look and feel of the Edwin motorbike brotherhood ‘Sons of the Summer’ thereby illustrating the highlights of what is the most comprehensive spring summer collusion of fabric, function and form from Edwin for many years." EDWIN Japan.