As the idiom expresses 'The devil is in the details' and when it comes to London based Folk Clothing they could of came up with this term as its the details, time, effort and thoughts that go into each collections design process that means Folk stands out on a rail, not be being out there, wild or putting a third sleeve on a shirt, but by simply taking easy to wear garments and carefully choosing where these details are to be found, be it a hidden pocket, stitch detail or button everything is thorough while be understated. It's this design ethos that Folk started with and still champion to this day that makes us fall for every collection and makes us proud to present to our friends and customers. Check out our Spring/Summer Folk Clothing Collection here.